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About CostLoop

CostLoop is a subscription tracking tool built for small and medium businesses, freelancers, and teams who want a clear view of their recurring software costs. Founded in 2025 in Oslo, Norway, CostLoop helps businesses track every SaaS subscription, get email alerts before renewals, and identify tools they're paying for but no longer using - without connecting bank accounts or sharing credentials. The product offers a free plan, a Pro plan at $9 per month, and a Business plan at $39 per month for teams. It is operated by Antevski ENK.

Key facts

Story angles

• The subscription cost crisis for small and medium businesses

  Research consistently shows that businesses waste 20–30% of their SaaS spend on unused or forgotten subscriptions. For small and medium businesses without dedicated finance teams, this is often invisible until someone does a manual audit - which rarely happens. CostLoop was built to solve exactly this problem with a tool small teams can actually maintain.

• Privacy-first approach in a world of bank data requests

  Most personal finance and subscription apps connect directly to bank accounts or store OAuth tokens to read full email content. CostLoop takes a different approach: no bank connection, no credential storage, and no access to email message bodies. The optional Chrome extension reads inbox metadata only - sender address, subject line, and date - and users confirm each subscription before it lands in their dashboard. In a space where broad data access is the norm, this privacy-first model is an unusual design choice worth exploring.

• Bootstrapped from Norway: two founders who built the tool they needed

  CostLoop wasn't funded by a VC round - it was built by two founders in Oslo who were frustrated by their own inability to track what they were spending on software. The product launched publicly in May 2025, and remains profitable without outside investment.

• The freelancer software problem

  Solo workers and freelancers often pay $150–200 per month across 10–15 SaaS tools, many of which they signed up for during a trial or project and never cancelled. CostLoop's renewal alert system is specifically designed to catch these before they auto-renew - a problem that's estimated to cost freelancers hundreds of dollars per year on average.

Founders