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About CostLoop
CostLoop is a subscription tracking tool built for small and medium businesses, freelancers, and teams who want a clear view of their recurring software costs. Founded in 2025 in Oslo, Norway, CostLoop helps businesses track every SaaS subscription, get email alerts before renewals, and identify tools they're paying for but no longer using - without connecting bank accounts or sharing credentials. The product offers a free plan, a Pro plan at $9 per month, and a Business plan at $39 per month for teams. It is operated by Antevski ENK.
Key facts
| Founded | 2025 |
| Headquarters | Oslo, Norway |
| Legal entity | Antevski ENK · Org. No. 934 334 507 |
| Founders | Milosh Mladenovski, Aleksandar Antevski |
| Product | Subscription tracking for small and medium businesses |
| Free plan | Free forever (up to 5 subscriptions) |
| Pro plan | $9 / month - unlimited subscriptions |
| Business plan | $39 / month - teams & multi-user access |
| G2 rating | 4.8 / 5 · 47 reviews |
| Website | costloop.app |
Story angles
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The subscription cost crisis for small and medium businesses
Unused and forgotten subscriptions are a common problem for small and medium businesses without dedicated finance teams. The issue is often invisible until someone does a manual audit - which rarely happens. CostLoop was built to solve exactly this problem with a tool small teams can actually maintain.
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Privacy-first approach in a world of bank data requests
Most personal finance and subscription apps connect directly to bank accounts or store credentials to read full email content. CostLoop takes a different approach: no bank connection, no banking credential storage, and all email processing happens locally in your browser. The optional Chrome extension reads sender, subject, date, and message ID from inbox messages, and fetches the text of likely billing emails to extract subscription details - none of this raw content is transmitted to CostLoop servers. Users confirm each detected subscription before it lands in their dashboard. In a space where broad data access is the norm, this local-processing model is an unusual design choice worth exploring.
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Bootstrapped from Norway: two founders who built the tool they needed
CostLoop wasn't funded by a VC round - it was built by two founders in Oslo who were frustrated by their own inability to track what they were spending on software. The product launched publicly in May 2025, and remains profitable without outside investment.
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The freelancer software problem
Solo workers and freelancers often accumulate SaaS tools across trials, client projects, and one-off workflows. CostLoop's renewal alert system is designed to catch those recurring charges before they auto-renew, so independent workers can decide whether each tool is still worth keeping.
Founders
Milosh is a software developer and entrepreneur based in Oslo, Norway. He co-founded CostLoop after spending years tracking his own business subscriptions in increasingly unwieldy spreadsheets. He leads product development and engineering at CostLoop.
Aleksandar is an entrepreneur and operator based in Oslo. He oversees business operations and growth at CostLoop. Together with Milosh, he built the product from a personal tool into a commercially available SaaS product used by small and medium businesses across Europe and beyond.